27 On-Page SEO Checklist for New Websites 2020-2021

On page SEO checklist

On-page SEO is a practice of optimizing website structure, content, blog posts and web-pages to achieve search visibility, gain SERP rankings and to attract Search Engines to our website. With the help of On-Page SEO, a search engine understands and recognizes your content to rank it among the search results. To help you gain visibility and rankings we have created this SEO checklist for website.


What is On-Page SEO?

On-Page SEO is an activity of optimizing your website Meta content to achieve better rankings in SERPs and drive relevant traffic organically. Only this On-page SEO is not enough to achieve ranks, you also need to focus on Off-Page and Technical SEO so that your site looks more attractive to your audience.

To help you out with On-Page SEO here we have our On-Page SEO Guide & Optimization Checklist.


27 Point SEO Checklist for Websites:

Let’s begin with the foremost Search Engine Optimization practices that you must deploy on your website.


1. XML Sitemap ( Created and Submitted to Webmaster):

Sitemaps are just like paths that guide search engines to the important content and pages on your website (for crawling ).

You can find your site’s sitemap at www.yourdomain.com/sitemap.xml. And you can generate the sitemap here - www.xml-sitemaps.com.

To create yours, if you are a Word Press user then use Yoast or RankMath. Otherwise, there are many sitemap generators available on the web.

After creating one you need to submit it to Webmaster so that Google can fetch it.


2. Robots.txt ( Created and Submitted to Webmaster):

Robots.txt is a plain text file that instructs crawlers their path and all those paths where they can’t go on your site.

A robots.txt file has a link to your sitemap (which tells search engines where to find it), followed by directions to search engines not to crawl or index particular pages.

For Word Press users, it’s very easy to manage Robots.txt with Yoast or RankMath, or you can use any Robots.txt file generator.


3. Site Structure:

Web-site structure refers to exactly how you set-up and organize your site’s every content. A website often consists of a variety of content like- related topics, posts, and pages. So structure means that all this content must be grouped together and then presented to your visitor.

A well structured website will help your users to find their way and also Google will index your URLs better like taxonomies, categories & tags, and much more.


4. Meta Title, Meta Tags, Og Title, Og Tags:


  • Meta Title: It is the title that appears on SERPs (Search Engine Results Page). A Meta title has 60 characters, including the primary keyword which entices the user to click on your website.

  • Meta Tags: Meta tags are content descriptors that brief search engines about the type of content. These tags don’t appear on the UI of the website, but only in the page’s source code.

  • Og Title: It is one of the Open Graph meta tags, Og particular defines objects in a social graph.

  • Og Tags: Open graph meta tags are codes which control the preview of your website’s URL whenever shared on social media. These tags automatically fetch a preview when URLs are published on social handles.

Our SEO checklist for the website has a lot more Pro Tips for you, Keep Reading.


5. Google Analytics & Webmaster Verified:

Google Webmaster, now known as Google Search Console. It helps you in tracking website performance and analyses your ranking keywords.

Google Analytics helps to track all the user activity of your site. As a user lands on your website you can track the on-page timing, links clicked, and much more.

Tip: You can easily connect Google Search Console and Google Analytics to seek all your website performance in one place.


6. Zero Broken Links:

Broken links can really disturb your SEO rankings. Always audit your site for any such broken or expired links. You can use free tools available on the internet to fix them.


7. Re-Direction (If Any Required):

Re-direction is not bad for SEO, but you have to place them directly. A bad placement might result in loss of PageRank or Traffic.

Re-direction is a must if you make any changes in your URL, two commonly used redirects are 301 (permanent redirection) and 302 (Temporarily redirection).


8. Mobile-Friendly or Responsive Check:

As per recent Google updates, the “Mobile-First Index”.

If a website isn’t mobile-friendly then it’s not going to rank well. You can easily check your site’s friendliness with Google Mobile’s Friendly Test.

Just drop your URL and check.


9. Social Media Links attached in Site Must Work:

Social Media can really bring you popularity and visibility over the internet. Every social media handle of your site must be responsive and try to post daily updates to grow an audience.


10. Contact Forms Working Fine:

Contact Forms are a basic element of your site, they help in establishing communication between site owners and site stakeholders.


11. Google Speed Test:

Website speed is extremely important, your site must load insanely fast. If your website speed will be slow then you will not be able to rank in SERPs and the user might not wait for it to load - increasing your Bounce Rate.

You can check your site speed with Google’s tool PageSpeedInshights.


12. Check SSL ( If Installed ) Working for Each and Every Page:

SSL certificate is nothing but taking your site to HTTPs, in a recent update Google said that HTTPs sites have a ranking advantage over HTTP sites.

Nowadays, all leading Hosting Companies provide an SSL certificate for Free or at a nominal cost.


13. Canonical Issue Check:

As discussed earlier about Re-direction, a canonical issue arises when your 301 redirects are not properly placed. It means that when a search engine can access your website from different URL’s.

It increases signs of duplicate content and you might have indexing issues.

The best way to fix it is to check all your 301 Re-directs.

All these On-page SEO checklist points for new website 2020 are very helpful to achieve rankings and traffic.


14. Site Heading Tags Such as - H1, H2, H3, etc. Well Placed):

Headings are very important from an SEO and readability point. Headings help search engines to detect the main points of your content. H1 tag is used for the headline, telling the primary topic of the article. Rest H2 & H3 define Subheadings where you must place a primary keyword.

Follow these steps during add heading tag in every pages:

  • Make your page's H1 title almost identical to your title tag

  • Create H1 heading with the LSI keywords that people like

  • Also, use the LSI keyword in H2 as well.

  • Use multiple H2 to improve your page’s content structure and user friendly.

15. Copy Content Checking:

Content is really the king, you must write quality content for rankings. A great content strategy is to analyse your competitor’s content and write better content than them.

Try to include what they have mentioned and also something extra other than that.

Always try to write informative quality content to outrank your competitor.


16. Alt Tags for Images:

Alt tags are extremely important for Google images, if you want your images to rank in SERP then you must embed Alt tags in images.

These tags are nothing but your primary keyword embedded in the image, to describe its context well.


17. Inter Linking in Website:

Now, that’s very simple whenever you publish new content and there is some relevant article you have already published then you can simply link these articles altogether.

Internal linking with anchor text helps a lot in SEO and also you can drive traffic to other articles.

All these steps listed in our Step-by-Step On-Page SEO Checklist will help you achieve rankings.


18. 404 Page and Thank Page should be available:

A 404 page is a polite way of telling your readers that the content they are looking for is unavailable. It must look the same as your site’s UI.

Thanks page is a gesture to show gratitude towards your readers.


19. NAP (Name Address and Phone no.) Checking in Website:

Personal contact details like Name, Address and Phone no. increase site authority and helps in easy communication.


20. Favicon check:

Fav-icon is an iconic graphic image representing your website identity, they are found in the address bar of the web browser. This icon helps as an identification for your website.

We really hope that the On-Page SEO guide & Optimization checklist helps you outrank your competitor.


21. Breadcrumb Check:

Breadcrumbs are used as a navigational aid, they guide you from the current page to the homepage. They are helpful to Google Bots in understanding website hierarchy.

You must keep a check on your breadcrumbs as they sometimes misguide your users.


22. Web Blog should be available in Site:

A web blog is an engaging page to pass on information or your product details to your users. Blog Pages are helpful in deriving users to your site.


23. Index, follow checking in robots for each page:

Regular indexing of your site is very important so that search engines have updated and relevant information. Robots.txt file helps in indexing the pages of your site.

Always keep a check that your site should have a Robots.txt file.

Our On-Page SEO checklist points for new website 2020 are extremely useful if you are just starting out on a new website.


24. Og Image should be available and working fine on Social Media:

Og image tag ensures that all your images must be working well on social media. The preview you get when you post a URL on any social handle is all related to Og Image Tag.


25. Call to Action Button well placed on-site and working well:

Call to Action button enables your users to directly click and call you. This button automatically activates the dialer on your mobile phone to call the concerned person.


26. Copyright © 2020 check-in Footer:

A copyright symbol indicates that all the content rights of your website are under your control and all the Legal rights are reserved by you.


27. Cookies Policy Checking:

Cookie is also a form for user data stored on your servers. We must always give an undertaking that we are using cookies only to improve the user experience.

Tip: Always have a dedicated page regarding Cookie Policy to avoid any kind of Legal Issues.

So this was our 27 Point SEO Checklist for Website. This checklist is a complete solution for all your On-Page SEO needs. This checklist was compiled and strategized by SEO experts at Viral Anchor.

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