Steps to Write an Outstanding Instagram Post

Technology can make our lives easier, but it is not always easy.

Marketers are increasingly dependent on social media, and specifically Instagram, to market their products.

Marketers are now dependent on more click-throughs for their offers.

If your Brand relies on your Value Proposition for sales through a retail distribution network, then engagement is important in the form clicks to your site to find more information like "where can I buy?"

Let's say that you are a marketer and you sell T-Shirts. An easy click from your Instagram account to an eCommerce website can result in a "win" for you. This could lead to selling a T shirt.

Other "wins", include having a user like, comment or follow a post.

These Essential Steps will help you create an Instagram post that is memorable and converts.

Why Instagram is a Better Marketing Choice than other options?

We know there are 8 million Instagram Business accounts and 1 billion users worldwide. 80% of these users also follow a Business on Instagram.

This means that there are 800 million users who have 8,000,000 Business accounts.

Imagine being able to access 800,000,000 users.

Imagine if you could convert just 1% of these users.

1% = 8,000,000 sales

Let's suppose you have a horrible conversion rate of 0.01%

You are a failure with 80,000 sold (I want that bad).

Businesses, marketers, and brands focus on Instagram because it offers better engagement than other social media platforms.

Higher Engagement = More Click Throughs = Increased Conversions = Greater Sales

RivalIQ's 2019 Social Media Benchmark Report identifies

All industries have a Facebook engagement of 0.09%, compared to 0.16% last year.

All industries have a high Instagram engagement rate of 1.60%

Let's look at these engagement statistics in context:

Instagram gets 21 times more engagement than Facebook. Instagram gets 21 times as many likes.

Instagram gets 33 times more engagement than Twitter

Instagram is the most popular social media platform. It continues to grow and evolve.

Let's go back to the Main Topic

As you can see, it is crucial to write a quality Instagram post. This will help you COMPRARSEGUIDORESARGENTINA retain your target audience and get more likes and followers.

You must reach a larger audience to market your business.

How do you create an Instagram post that converts?

Continue scrolling as we describe and share the steps.

7 Essential Steps for Writing a Great Instagram Post:

1) Use Product Positions:

People expect you to upload photos and videos of your products since Instagram is an Image sharing platform.

Top performing brands feature products in 65% of their posts.

This fast-growing platform will allow you to market and drive sales by posting high quality photos.

This does not mean every post must be a Product Post. Otherwise, you might come across as spammy.

It is crucial that you keep your eyes on the 80/20 rule.

Only 20% of your content should be used to promote your brand. 80% should be dedicated to content that is truly relevant to your audience and engages them with conversations.

Marketers post photos of products as either a lifestyle shot or along with other complementary products.

Influencers using the product are the best product posts.

Use captions that are more than just the product name.

Don't ask

Each caption must have a "Call to Action" (or "CTR") attached.

Every post has a purpose.

You should ask questions or make provocative statements if you are posting an image for entertainment.

"Daniel Ricciardo is the most smiley driver in F1 today. Do you agree?" Your followers may find it inspiring to comment or disagree. This is where the fun begins!

2) Tag a Friend:

Encourage your followers to tag a friend who is likely to "Like" this product or is relevant to the post.

You will attract more people to your brand this way. Tag the user to engage them and make sure they see your post in their feed.

You should be careful with this strategy, or it could look like you're spamming your followers.

You should encourage friends to tag you wisely.

3) Get the Most Out of Product Tags:

You can use product stickers and tags in your posts and stories to make it easy for people to buy directly from Instagram.

Clicking on the product tag will give you more information about the product as well as how to buy it.

Customers can make purchases on their mobile devices by using product tags in your posts.

This approach will allow your customer to follow you.

Instagram's latest product stickers have made it easy for users to find out more information about products by clicking on the sticker.

4) Let Your Followers See Behind-the-scenes:

This is a great way to engage followers.

This is actually the best way for transparency, since followers will be able to see the true person behind the business.

It will also build trust.

It's not as important to be spectacular behind-the scenes content as your photos.

This is why many brands prefer to showcase behind-the scenes content in their stores.

5) Live Video:

Live videos are very popular with users. You can quickly build a strong relationship between your customers and your posts by going live.

Your followers will be able to interact with you in real-time, since they will receive a notification when you go live.

This is the best way to answer followers' questions, show behind-the scenes content, or introduce a product.

Live video can be included in Stories, which adds social proof content.

7) Inspirational Quotes:

People love inspirational quotes.

The online world can be filled with negativity, and people sometimes want to see positive or inspirational things.

This is a great way to build positive relationships between your company and your fans.

Post inspirational quotes with vibrant colors and layouts.

7) Create Fun Videos:

Video content is one the most effective methods of social media today. If you post entertaining videos to your Instagram feeds you will get more followers than you might think.

It all depends on the type of video you are trying to make.